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Sunday
Mar182012

Why Uber's data fascinates a neuroscientist

This is a particularly good interview about data analysis and emergent behavior.  Obviously, as the CEO of a company engaged in the creation of transportation analytics, this holds some pretty significant interest for me!

Why Uber's data fascinates a neuroscientist - O'Reilly Radar:

Bradley Voytek: A lot of people think that Uber is just a car service, and that we figure out where to pick people up and where to take them. But as a cognitive neuroscientist, of course I'm interested in human behavior. To me, the coolest thing about what we can learn when we take a deeper look at Uber's data is how people move around a city. We get a little glimpse at how people flow, what neighborhoods are connected, where people go to party on weekend nights. It's fascinating.

 

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