Don’t call it a game: How Draw Something hit 30 million downloads

I enjoyed this quick interview with Dan Porter, founder and OMGPOP CEO. 

Draw Something, the No. 1 app right now on iOS and Android, is listed as a game and draws a lot of comparisons to the family game Pictionary. But the funny thing is that it’s not really a game at all.

H/t to GigaOm.